The services we offer fall into
two main categories Market Activation and Business Stimulus.
Through these two suites of services, APN Management is able to
meet client needs from Greenfield situations, to specific
development projects, to organizations in highly competitive
environments needing turnaround strategies and competing for
Activation -- looking
outwards from the organization, into the marketplace.
Our services cover a wide range of activities including:
Gaining access to new markets
-- Middle East, South Asia and other international markets
on a trading, on-shore or JV basis.
Transforming and Energizing
market operations -- improve current Market development and
sales management efforts, for better results,
competitiveness and sustainability.
Developing new channels of
Merchandising and Visibility
management and excellence
Stimulus -- looking inwards into the organization, at
the marketing, sales and business development functional areas,
focusing on strategy, skills, business processes and structure.
The following services are offered
as part of the Business Stimulus suite:
Business health checks --
Diagnostics of present operations
Strategy development --
business and corporate, customer management, channel
strategy, brand strategy, Key Account strategies
Building Processes for results
and competitiveness changing and re-aligning
organizational processes to provide Active Competing,
insight and information based decision-making,
organizational alignment and Goal focused managerial
Market Management services
oversight of market initiatives, processes and strategy
implementation, interim management, out-sourced management
of market activation functions
§ Negotiation services developing negotiation strategies,
commercial terms of reference, legal terms, negotiating on
behalf of a client (active role or passive role)
§ Facilitation services -- facilitating a workable
arrangement between parties. Developing Heads of Terms, MOUs
from commercial context, partner selection and management.
Market entry partners
seeking investors, best fit partners, JV partners,
distributors, key suppliers and allied/aligned organizations
Interim Management -- short
term General Management oversight services to ensure
business continuity -- transitioning managers, temporary
implants, temporary managerial cover due to prolonged
absence or sudden departure of employees
In the area of strategy development, APN has expertise in the
entire process -- from Diagnosis to Implementation oversight.
Internally developed methodologies in Gap Analysis, Opportunity
Mapping, Organizational Alignment and competitive modeling are
used to transform market teams and effectively manage growth.
We have successfully used our 4D Strategy Into Action process
to energize and turnaround multiple businesses.